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By Dennis W. Johnson

Quite a bit has replaced prior to now decade in political campaigning that we will be able to virtually say "it's an entire new ball game." This booklet analyzes the best way campaigns have been normally run and the extreme alterations that experience happened within the final decade. Dennis W. Johnson seems to be on the such a lot refined innovations of contemporary campaigning—micro-targeting, on-line fundraising, electronic conversation, the hot media—and examines what has replaced, how these alterations have dramatically reworked campaigning, and what has remained essentially a similar regardless of new applied sciences and communications. Campaigns have gotten extra open and free-wheeling, with higher involvement of activists and typical citizens alike. yet they could additionally turn into extra chaotic and tough to regulate. Campaigning within the Twenty-First Century provides daunting demanding situations for applicants experts as they fight to get their messages out to citizens. paradoxically, the extra open and powerful campaigns develop into, the larger is the necessity for professional, versatile and innovative expert specialists.

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Whisper and rumor campaigns have always been part of political campaigns, but the online nature took them to a different, more sinister level. 44 The rumors appeared to focus on the two least known of the contenders for office. 45 The most vicious and ugly rumors were directed against Barack Obama: he was a Muslim; he wasn’t born in America; he was a socialist; he was endorsed by the Black Panthers; he made fun of the Bible; he didn’t get into Harvard Law School on his own merits; he was responsible for the economic meltdown; his radical pal William Ayers ghost-wrote Obama’s autobiography; Michelle Obama ordered caviar and room service at a hotel.

But with Drudge, and later for some of the hundreds of blogsites devoted to politics and opinion, checking facts no longer was the standard of caution. 8 billion viewers during the past 365 days. Rumors during the 2008 presidential contest were bountiful. Whisper and rumor campaigns have always been part of political campaigns, but the online nature took them to a different, more sinister level. 44 The rumors appeared to focus on the two least known of the contenders for office. 45 The most vicious and ugly rumors were directed against Barack Obama: he was a Muslim; he wasn’t born in America; he was a socialist; he was endorsed by the Black Panthers; he made fun of the Bible; he didn’t get into Harvard Law School on his own merits; he was responsible for the economic meltdown; his radical pal William Ayers ghost-wrote Obama’s autobiography; Michelle Obama ordered caviar and room service at a hotel.

5 million 479,000 325 Source: Andrew Rasiej and Micah L. Sifry, “The Web: 2008’s Winning Ticket,” Politico, November 12, 2008. The New Media 23 Instant Communication As seen in Chapter 3, the political campaign has definitely speeded up over the past two decades. m. m. time slots. With the proliferation of the 24/7 news cycle came 24/7 politicking. Experience had shown that when an opponent attacked, one’s campaign would have to attack back with equal ferocity as soon as possible, to blunt or negate the charges against your candidate.

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